Hi, I’m Joy — I make it make sense.
I’m drawn to complex systems, messy workflows, and moments where users get stuck. My work focuses on reducing cognitive load, improving decision-making, and turning powerful tools into usable ones.
Right now, I’m designing in fintech—but I think about products through a behavioral and product lens first.
Less guessing, more knowing.
Less guessing, more knowing.
Featured Projects
From manual mapping to intelligent workflows
Reimagined financial data mapping with AI-powered filtering and structured guidance, reducing unnecessary scanning and accelerating time-to-completion.
Find what matters in seconds, not pages.
Transformed document search into a query-driven experience, allowing users to ask targeted questions and retrieve relevant insights without scanning entire reports.